Best Dallas Maverick for a day (2000)

Gordon Keith

A friend was once asked what he would do if he won a lottery amount that would give him more money than he could ever spend. He said, "I'd travel around the country and pay strangers to do stupid things for money." It was a moment that foreshadowed the coming of billionaire Mavericks owner Mark Cuban, Dallas' own Magic Christian. On the air, Cuban offered to pay Ticket radio personality Gordon Keith more than a $125K (with half of that going to charity) if he would legally change his name to Dallas Maverick for one year. Gordon agreed to do so, then reneged (a.k.a. "chickened out"), saying a name is sacred. We think that means Keith makes way too much money. Again, the offer stands: We'd change our name to Markcuban's Bitch if he'd offer us the same deal.

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