Best Place to Purchase Cool (2003)
We'd walked past it an untold number of times, never once stopping to look inside what appeared to be just another one of those annoying hippie stores that sells incense and plays crap music by Enya. The front windows of downtown's Musemart advertised "Organic Iced Lattes" and had some funky copper disc thing that obstructed the view of what we had originally thought to be either a 99-year-old yogi in downward dog or a gigantic rain stick. One day, though, while ignoring our duties back at the office, curiosity got the best of us, and we ventured inside. Our first impression of the place couldn't have been more off. The tiny shop, nestled between greasy spoons and a Korean beauty salon, is an absolute treasure trove of imported and rare art and lifestyle magazines, 50 cent snacks and a collection of vinyl records ranging from bluegrass to trip-hop, new wave to classical. We even came across an original LP of Elvis Costello's My Aim is True. Not bad for a presumed annoying hippie store. Not bad at all.