Best Reason to Believe in the Future (2004)

Apple Store

Good design is the cultural imperative of the day. It rules prime time on TV shows like Queer Eye and Trading Spaces. It rules middle-American staples like Target and Bed Bath & Beyond. These days, even vacuum cleaners and toilet brushes come with their own unique aesthetic, and the fact that we can use "aesthetic" so casually is proof of all of this (and also, that we're pretentious). But no one knows good design like the folks behind Apple products. Their breathtaking iPod is, so far, the design of the century, much like their iMac was the design of the '90s. Stepping into the Knox Street store is like entering the future of a very, very rich person. Which is awesome. Maybe the 21st century won't have flying cars or personal robots, but we will have Apple. Which means if we have to sit in traffic and make our own stupid dinner, at least our gadgets look cool.

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