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Best Of 2004


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Best Of :: Sports & Recreation

Team Player

Sarah Melton fell in love with basketball because she had to--there was no other choice. When you grow up in Indiana, that's what happens. In Indiana, there's basketball and...well, we're not really sure what else they have in Indiana because we've never been there. But we suspect it's miles upon miles of wheat and cornfields broken up by strategically placed basketball courts.

"Oh, come on, Indiana is great," says Melton, who became the Mavericks' PR director last year at the tender age of 27, making her the youngest person to hold that position in the NBA. "But you're either an Indiana fan or a Purdue fan. I grew up an Indiana fan, and my dad was a ref, so we always had basketball on the television. Always. I never missed an Indiana basketball game. Actually, this is a funny story. I went to Indiana [University]. Before I got there, I only missed one game, and it was in the first grade. My mom grounded me for not doing my science fair project, and she wouldn't let me watch the game. I'm a first-grade girl who can't watch basketball, but I'm really, really upset. The bummer about that was the game I missed was the game that Bobby Knight threw that chair across the court."

Luckily for her, she was conditioned at an early age--programmed to enjoy basketball but also to understand that strange things can happen. Chairs get thrown. Players bust your chops. Owners run out onto the court. That's basketball--at least it has been for Melton.

After college, she ended up with the Mavericks. Gregg Elkin, who worked as the sports information director at Indiana University, had moved to Dallas to head the Mavs' PR department. He had a job open for an assistant, and he offered it to Melton. She immediately jumped at it. But, after her first road trip, she wasn't sure if she had jumped in it.

"The first trip I went on was to Detroit," Melton recalls. "They had these old, almost high school-style, rickety locker rooms. They were very small. I thought I had enough experience to do the job, but I didn't really want to go in the locker room. I was like, 'This isn't for me.' But I just went in there and did my job.

"I have to be professional. And because of my age and my gender, I'm a minority in both in the NBA. I have to work that much harder to avoid the perception that I'm anything but a professional. The players test you. They say things. They'll comment on what I'm wearing or my boyfriend, but I don't let that bother me. I never have. I can't be the girl who dates the athletes. The job is too important to me. There are a lot of girls who work for teams who like the job but who want to date the players. So, yeah, I do have to work that much harder."

When Elkin left last year to become the PR director for the Texas Rangers, everyone just assumed that Melton would take over. And she did. She never even had to interview. Instead, Matt Fitzgerald, the senior vice president of marketing and communications, simply pulled her aside one day and told her the job was hers. But considering the NBA's history on gender equality, it wasn't a given that Melton would get the gig. Before Melton, there were only three other women serving in that capacity in the league. Today, there are five out of 30. And, at the time, Melton was the youngest person, male or female, to be an NBA PR director. She had a lot of history and politics working against her--all of which the Mavs, to their credit, ignored.

"There was never a question about using Sarah," owner Mark Cuban says. "Sarah has always done a great job. She relates well to everyone. She follows through and gets the job done. The moment I heard that Gregg was leaving, I promoted Sarah. I didn't care about her age, gender or anything other than her qualifications. It wasn't even a consideration. What's not to love about her?"

A year after becoming the boss, her job hasn't changed much. She still has to work with the players and the media and act as an intermediary between the two. But she's comfortable now, which is good for her and for those who might follow in her path.

"You know, I'm such a dreamer," Melton says. "I had predecessors. The three women that I know in PR were huge mentors for me. Knowing that they were doing what I always wanted to do gave me more motivation to work hard and get this job. It made me realize that it was possible. Now that I have the job, others will call me and ask me how I did things or how I got involved. Honestly, that's the greatest gift that I can have. That I can help these girls who want to do what I'm doing, that's the best thing. A girl from the Pacers who went on her first road trip last year, she called me first to ask me about my first trip. I was so happy to help her out. It kinda made me teary-eyed. "

Best Sports Moment

It's not that we're anti-Quincy Carter here at the Dallas Observer. In fact, we thought he should have started at quarterback over Vinny Testaverde. Hell, we think he should probably still be in a Cowboys uniform. They cut him for drug use? Drug use? Really? If we cut Observer staffers for drug use, there wouldn't be a paper. But that's neither here nor there. What made the circumstances around Carter's release so damn interesting was the fact that Carter got cut for using drugs even though he constantly talked about God this and God that. He was big into God, you see. Which made us wonder if God had something to do with his dismissal from the Pokes. Was the Almighty exacting revenge against a drug user who hides behind his good name? We think yes.

Readers' Pick

Mavericks in playoffs

Best TV Sports Anchor

Since Scott Murray and his hairpiece moved on to bigger and better things, Dallas has enjoyed a rare period of top-to-bottom quality as far as sports anchors are concerned. It's a likable group of guys who don't try to turn every highlight into their audition reel for SportsCenter. (Though Channel 33's Bob Irzyk comes hauntingly close at times.) In any other city, Channel 5's Newy Scruggs and Channel 4's Mike Doocy would be co-captains of the team, dual yardsticks by which the others are measured. But this isn't any other city. It's Dallas, and Dallas belongs to Dale Hansen. Why? Because of moments like this: While wrapping up his coverage of Quincy Carter's release from the Cowboys, Hansen--clad in his usual training-camp uniform: the ugliest floral-print Hawaiian shirt available--said, "I should've known something was up with Quincy Carter when he saw me in this shirt the other day and asked me if he could smoke it." Then he threw it back to the studio, where an amused (and most likely horrified) John McCaa said, "Only Dale Hansen." Exactly. That's why he's the best.

Readers' Pick

Dale Hansen

Best Boating for One

White Rock Lake, as we all know, is one of Dallas' few naturally beautiful spots, along with certain rooftops downtown and Angie Harmon's belly. But the best way to see the lake is from on the water. The best way to do that is either in a sailboat or a one-seater. But who can afford a sailboat? So get yourself to the lake and get yourself in a kayak. gives lessons for beginners through experts and even offers kids lessons. Not only is it a great way to get in touch with nature, it will give your arms quite a workout.

Best Ranger

A-Rod was right: These guys are a bunch of no-talent punks who aren't fit to carry his Prada bag. So what if they turned themselves around. So what if they won many more games without A-Rod than they won with the former A.L. MVP. Right? Uh, right. Sticking with A-Rod's theory--the theory that suggests that all players suck, except him--means that someone outside the lineup must be responsible for the turnaround. And someone is. His name is Buck Showalter. The manager, in only his second year, has "managed"--see what we did there?--to turn a last-place squad into a contender. Considering the pitching staff and the fact that the lineup is pretty much the same as it was a year ago (with one notable exception), we thought we'd give credit where it's due and laud Buck. He's done a fine job.

Readers' Pick

Mark Teixiera

Best Sporting-Goods Store
Academy Sports & Outdoors

When it comes to sporting goods, you need a place that carries a full spectrum of gear for everyone, from wet-behind-the-ears beginner to grizzled veteran. You want the simple two-person tent you can afford right now while you're still figuring out if you're an outdoors person and the tricked-out eight-person portable hunting lodge that gives you a goal to work up to should you decide that, yes, urinating in the woods is your bag. You want the 10-pound dumbbells for when you're just kind of kicking the tires of the whole "getting into shape" thing and the 20-exercises-in-one albatross that will one day be used as a coat rack when this process comes full circle. You need crappy running shoes and state-of-the-art ones, Styrofoam coolers and iceboxes that rival the Sub-Zero fridge at home, plain-jane cotton workout togs and stuff made out of Gore-Tex and CoolMax and Double Dry. You need a place that has something for every activity that could even tangentially be considered a sport and at every skill level. And that place, my friends, is, as the jingle says, Academy Sports and Outdoors. Academy!

Readers' Pick

Academy Sports & Outdoors

5836 N. Tarrant Parkway, Fort Worth, 76137

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