Best Athletic Director (2008)

Steve Orsini

SMU's AD, turns out, could sell green bananas to an astronaut headed for the International Space Station. After all, he's got the Methodists again believing in big-time sports. In his two-year reign, SMU has constructed the $13 million Crum Center basketball practice facility, spent $1 million upgrading Moody Coliseum, splashed Dallas with a $750,000 "Pony Up" marketing campaign, drawn blueprints for a new outdoor tennis center, eased admission standards, maintained a 97 percent graduation rate and hired former national coaches of the year in basketball (Matt Doherty) and football (June Jones). To pay for Jones' unprecedented five-year, $10 million contract, Orsini persuaded a "Circle of Champions" to invest $100,000 for five years. Miracle on Mockingbird, indeed.

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