Blake Mycoskie founded TOMS shoes after a visit to Argentina in 2006: For every pair of shoes sold to a customer in the United States, TOMS donates a pair to a needy kid somewhere in the world. So far TOMS has given away 140,000 pairs to shoeless kids. All of the Southwest Region Whole Foods stores are offering a line of TOMS shoes—simple but cool canvas slip-ons with plastic soles. They cost $49.99 each—not bad, compared with similar products in shoe stores. The line includes subtle variations in style and colors from taupe to faded red and blue. If nothing else, it's a way to indulge your shoe habit and do some good in the process.