You can find Sober in the club — or at a bar spinning to the post-brunch crowd, or in a retail spot entertaining the shoppers, or at a corporate event educating the cubicle-dwelling masses — but you'll never, ever find him with a bottle of bub. Will Rhoten's DJ name isn't a gimmick; the dude straight-up doesn't drink, which may or may not be at least part of the reason that he's the best spinner in town. It helps that he's never even buzzed — it means he's never sloppy. He's professional to a T, and, better yet, the guy has taste. He can spin whatever — classic hip-hop, indie electronica, R&B and funk, you name it — and he often does. Trick is, when he switches things up, he does so smartly: He knows more than just how to build a vibe, but also how to keep it, and, more important maybe, how to alter it slightly without killing it. There's a reason his free-to-attend Beauty Bar residency, Big Bang!, which hosts nationally touring guest DJ appearances and live performances from even the likes of Spank Rock, is so popular — and it's not just those names-in-bold. At one point a key member of the super-popular area DJ collective The Party, Sober, now solo, still knows where it's at. Oh, and he's an illustrator and clothing designer, too.


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