Best Hashtag (2011)


On the one hand, we feel for Mark Abuzzahab, the new guy in charge over at KKXT-FM 91.7 KXT. We really do. He's taking over a station that, only a few months ago, was being slaughtered in the Twittersphere, nitpicked for every song choice its DJs would make. Clever social media types took to Twitter in particular to voice their bitches — and they were unified in doing so through their use of the hashtag "#kxtfail," which allowed fellow complainers to catch up on what everyone else was bitching about. Their complaints were probably a tad unfair: The region placed far-too-high hopes on KXT's shoulders when it launched back in November 2009; everyone crossed their fingers and blindly expected it to champion the local music scene and for the station and scene to become the envy of the rest of the country. That was never gonna happen — not in the station's first few years, at least. But here's the silver lining: Clearly, there's a large population of devoted KXT listeners out there. And that's where we think that Abuzzahab actually has it made: The dude's inheriting a passionate listenership that knows exactly what it wants. Kind of sounds like a dream job, actually.


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