Deep Ellum Windows

When Deep Ellum's newish property management company, Deep Ellum 42, a group that's gained local support by pledging to retain the initial points of interest in old, vacated neighborhood haunts, met Apophenia Underground, the area's newest guerrilla art collective, something amazing happened. Jeff Gibbons and Justin Ginsberg — the humans behind the secretive art group — pitched an unlikely plan: They asked Deep Ellum 42 if they could use those empty buildings, many of which had no electricity, as short-lived art spaces. Not only did Deep Ellum 42 agree, they handed them the keys to an unleased city. Since that first show in February the neighborhood has turned into a cutting-edge, ephemeral scavenger hunt. On select night windows are simply lit up with GIF or video art, heavily curated group shows and solo works by local favorites. It's a game-changer for a time when emerging talent has risen to the surface, demanding the same attention as the more traditional gallery-repped circuit. Plus, it has made finding art a thrill while using the city's existing infrastructure. And by plopping it all in an area of heavy foot traffic, it has encouraged passersby to have unexpected interactions with beauty, merging the gallery scene, innovation and public art together.


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