Good chance you're not going to ride that new bike for long, that it'll be collecting dust or clothes hangers in a couple of months. The folks at Richardson Bike Mart won't acknowledge that — they're too encouraging, too nice, too hopeful, which we thought was outlawed last decade — but they seem to intuit it, because they never steer to equipment you don't need or can't afford. They bring your bike to you, whether it's a $500 Trek Hybrid Shirt-Hanger or a $5,000 Cervelo Garage-Wall-Art, and they match it with only the accessories you need to keep you safe, and, against all odds, to keep you riding.