Some nights you're not feeling hip. Some nights you don't feel pretty. The whole West Village, Mock-Station, Deep Ellum, downtown, Greenville Avenue scene just sounds like such a friggin' beat-down. What you need, friend, is simple: a stiff drink. No frills, no fuss. Just several jiggers of something brown to make you feel better about your pitiful lot in life, if only for the evening. That's when you go to The Loon. Because they pour drinks so stiff you could iron your pants on them.