Best Cellars is clean, crisp and easy, everything wine should be but mostly isn't. Instead of by geographical origin or grape variety, wines are arranged by color and taste--fizzy, fresh, soft, luscious, juicy, smooth, big, sweet--so shopping is easy on the brain. Best Cellars scours the globe to dig up wines that veer elegantly from the beaten path. Yet this won't land you in a pack of dogs. (OK, you may hit a pooch here and there.) It's easy on the wallet because most of their stash of 150-plus wines is priced at $15 or less, which can be further shaved via case discounts.