Ah, yes, the dreaded 972. Depending on the area and particular social circle, the three-digit prefix is anything but innocuous. Those who have chosen the manicured grass, SUVs and loooong exit ramps run a constant risk of being shunned by their Southern, city-slick brethren. After all, there's no way some "Yankee" can handle the nightlife of the real Dallas, right? On the contrary, roughnecks...the Main Street Liquid Co. in Richardson offers 214-esque carousing in the coziness of the suburbs and consequently presents an alternative to the suffocating blitzkrieg of corporate sports-bar hell. The no-frills environment is apparent even before you step into the warmly wooded interior of the tavern, as the identifying neon above the door succinctly (hence tastefully) reads "BAR." Once inside, a new patron must acquire a free card before that initial libation is poured, but don't let any notion of exclusiveness fool you; everyone willing to belly up to the well-stocked bar and engage in a game of billiards or traditional elbow rubbing is welcome. It has the dimly lit cramped charm, it has the regulars and it has the specials that translate to downtown drinking north of the "border."