Sure, you can buy video games almost anywhere these days, and the prices from store to store don't vary much. So, why GameStop? Two reasons: First, if you're just browsing and are wondering whether that game in your hand is any good, the clerks at GameStop most likely have not only played the game, but will give you an honest answer. (Just try to find a clerk at Best Buy, let alone one who's played the game you're considering.) Second, when we called GameStop in late September to ask what our chances were of getting an Xbox 360 before Christmas if we reserved one now, the answer was "high." Those big-box electronic stores sell games--along with refrigerators and stereos. GameStop sells games, from gamers to gamers.

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