Tents and camp stoves and solar showers and all of that stuff you need for camping--at least in the lower to middle price range, it's all pretty generic nowadays. Everybody has the same brands. So the point is to pay the lowest possible prices. Academy consistently hits that mark, with fully stocked shelves and friendly salespeople who give you the impression they actually like working there. The merchandise covers a broad range of outdoor activities, from camping to backyard grilling to passing out in a hammock.