Oriental is a third-generation company in business since 1911, and unlike much of their competition, they know what they're doing. Most companies use steam-cleaning equipment on Orientals and Persians, which gives only a surface clean. Companies that don't know a Mazlaghan from a Bibikabad can get into all kinds of trouble with dyes, materials and construction. Ellen Amirkhan, third generation proprietor of Oriental Rug Cleaning, is a respected lecturer and published author on the topic. Oriental blows rugs free of grit, then immerses them for washing. Then the rugs are rinsed, groomed and dried. Finally they are inspected for spotting or to see if they need to be washed again.