Stay with us on this one, because it's tricky. A legendary broadcaster already in the Texas Radio Hall of Fame and someday headed for the Cowboys' Ring of Honor, Sham is these days putting pen to paper at DallasCowboys.com. This award, of course, is as much an indictment of the area's pathetically weak mainstream voices as it is Sham's considerable talent. In a local sports-writing landscape that has deteriorated into a predictably boring Chili's menu, columnists such as the Fort Worth Star-Telegram's Randy "Big Bill" Galloway and The Dallas Morning News' Tim "Boy, Will Ferrell Sure Is Funny" Cowlishaw routinely roll out painfully obvious "Life: Good; Death: Bad" drivel. Sham, meanwhile, is constructing a nice hobby as an insider with insight. Read Sham's columns, for example, and learn why former Cowboy Larry Allen wears No. 71 in San Francisco (to honor Mark Tuinei). Sham is one of the few journalists with the balls to ask Bill Parcells a tough question and the cred to criticize the coach when he doesn't give an honest answer.