Here's how you can make a billion bucks in just a few easy steps. First, secure a good supply of cow pies (horse apples will do in a pinch). Next, char those pies or apples (apple pie?) over an open fire until they're black and crisp. When they're done, grind 'em up, force hot water through the grinds, mix the slurry with low-fat soy steam or milk froth and cinnamon, put it in a paper cup, and sell it for a few bucks 'n' change. Then compile music and sell CDs. Bingo, you got a billion. There's a company that actually did this. You may have heard of them. But if you're more into beans than burnt crap in trendy froth, stop by White Rock Coffee. They have a space-age building with rustic rafters. They have a drive-up window and free wi-fi. Instead of CDs, they host live music and open mike Tuesdays, which are more biodegradable. White Rock roasts their own coffee (on the lighter side, keeping the blowtorches at bay) in small batches. White Rock pours certified Fair Trade Coffees whereby farmers are guaranteed minimum floor prices and fair labor conditions. Behold: the ultimate self-congratulatory caffeine rush every morning. The resultant brews are heady, smooth, refreshing and righteous. White Rock also sells cool frills like scones and exquisite, richly colored Chantal teakettles. Praise the bean.