There are plenty of computer stores in town. Say you're an I.T. geek and you like to build your computers from scratch. Then Fry's is the place for you. But if you're like the rest of us, you want your computers simple, like plug it in and hit the button simple. And, if possible, you want your computers cool. Unless you've been living on another planet, you know that Apple pretty much has the lock-down on both simple and cool when it comes to computers. And there is no cooler place to buy a computer, or an iPhone that just dropped in price by $200 (yes!), than the Apple Store on Knox Street. Frosted glass doors, hardwood shelving, a black-clad staff that looks straight out of Banana Republic. Plus, the service is excellent, and the gadgets are so very cool. Calling the technicians "geniuses," however? Not so cool.