The main gatekeeper of Club Dada goes only by the name of Beard. And, indeed, with his grizzled white-furred chin and Marine Corps insignia-laden jacket, the man resembles Santa Claus, if Santa were to ride a Harley. Also like Santa, Beard is jolly enough, and judicious but fair. If you're nice, he will check your ID, lead you right in and regale you with strange and amazing tales of the Deep Ellum of yore. If you're naughty, he'll punish you, and believe us, it's worse than a bag of switches.