Over the years, Elm Street Tattoo has earned random bits of publicity—on TV, blogs and in rags like this one. But it's not that they needed any, really. Good word of mouth is the biggest prop anyone can give a tattoo shop, and they get plenty from thousands of blissfully inked customers. The shop is home to celebrated Big D tat gun-slinger Oliver Peck (winner of the 2001 Guinness World Record Challenge for most tattoos in 24 hours, mind you), along with skin-prickers Dean Williams, Adam Stewart and Mark Galvan. Peck and company offer tattoos ranging from traditional sailor themes to Dia de los Muertos designs, pin-up art and complex original designs. The crew offers fine detail, topnotch healing advice and a super-clean environment in which to undergo the needle.