Sports & Recreation

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Best Athletic Director Dallas 2008 - Steve Orsini

SMU's AD, turns out, could sell green bananas to an astronaut headed for the International Space Station. After all, he's got the Methodists again believing in big-time sports. In his two-year reign, SMU has constructed the $13 million Crum Center basketball practice facility, spent $1 million upgrading Moody Coliseum, splashed Dallas with a $750,000 "Pony Up" marketing campaign, drawn blueprints for a new outdoor tennis center, eased admission standards, maintained a 97 percent graduation rate and hired former national coaches of the year in basketball (Matt Doherty) and football (June Jones). To pay for Jones' unprecedented five-year, $10 million contract, Orsini persuaded a "Circle of Champions" to invest $100,000 for five years. Miracle on Mockingbird, indeed.

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