Best Promotion - 2008
Grand Prairie AirHogs Give Away a Funeral
When you're a fledgling independent minor league baseball franchise trying to carve a niche in the metroplex's saturated sports landscape, nothing is off limits. At least that's how the Grand Prairie AirHogs tried to justify tempting karma by giving away a $10,000 funeral—complete with plot, headstone and casket—at a game in June. The genius promotion, highlighted by fans dressed in black and pallbearer races between innings, received publicity on ESPN and in publications across the country. Ironically, the funeral was won by a 60-year-old woman who had undergone 20 surgeries for various medical ailments. Toldja God works in mysterious ways.