When Diana Thatcher's garden art and gift store across from the Dallas Arboretum simply wasn't turning a profit, she did what anyone else would have done: relocate to the Lakewood Shopping Center and focus her efforts on selling jewelry-making accessories and teaching classes. OK, so her plan was hardly conventional, but thinking outside the box turned Thatcher's hobby and passion into a strong business that's been able to hold its ground while battling tough economic times. How does she do it? By stocking the most sought-after items—including Swarovski crystals and freshwater pearls—and teaching classes on Fridays and Saturdays that are almost always filled up.