All over Dallas, people are just trying to make it happen. Trying to keep the paychecks coming, trying to drum up business. Everyone's heard that "sex sells," but in the last few years, the phrase seems to have changed to "sexy chicks outside buildings in swimsuits with spotlights directed at them sell." What do they sell? Beer. The best of the garish lighting set-ups and tiniest of the bikini bottoms can be found right next to Bachman Lake (shocker) at that bright yellow beer-lover beacon, The Palms. Bored-looking girls (with the makeup it's hard to tell if they're legal to drink, much less "model") stand around a makeshift bar/stage-like structure and, well, that's all they really have to do. Come nightfall, the light blazes on so bright at times it's hard to tell a choker from an Adam's apple, and the trucks drive up begging for the cases. Marketing at its finest.