In early 2011, Rio Room, located on Travis Street, opened its doors to explosive fanfare. DJ sets for the night were performed by DJ Lo Down Loretta Brown (Erykah Badu's alter ego) and Chromeo, which drew a good mix of hipsters and socialites. The space, while not huge, gets packed quickly and regularly thanks to a revolving door of celebrity DJs and top spin artists. Super producer Diplo has already performed at the place twice. So too has Badu, who shared the DJ booth with The Roots drummer ?uestlove on the second go around. Celebrity aside, Rio Room's sound system and floor plan are all designed to keep its patrons moving.