Well, I guess that is just what couples would want their friends and family members to think when viewing their photos. It is not easy to be depicted as "cool" and one simplest way is to get your wedding photos or photos for any other occasions, taken at a really awesome venue. Most locations might have already been visited by your friends and families so that doesn't make your own photos unique or special anymore, you may think. Hence, capture your precious memories at the Deep Ellum for a change and rest assured that everyone would be envious. However, I am not too sure about a few years down the road though when this spot becomes more commercialized and a common ground for newlyweds.