BEST SHAMELESS BREASTAURANT MARKETING PLOY Dallas 2013 - Redneck Heaven
The competition for this honor was surprisingly fierce this year. On the one hand, it's hard to top the shamelessness of Bikinis, which evicted a long-time Hill Country resident to make way for Bikinis, Texas. (At the town's grand opening, the servers made plaster casts of their breasts for a Hollywood Walk of Fame-style display.) Were this issue published in May, they would be the clear winner. But DFW-based Redneck Heaven enjoyed a late surge when its Anything But Clothes Day — featuring body paint, gumballs and, in one case, twin bags of swimming goldfish — was banned by the Lewisville City Council. In other words, the girls were just too damn naked. Truly a stroke of marketing genius.