Russ Martin: More Popular Than Ever

See, there's no such thing as bad publicity.
See, there's no such thing as bad publicity.
See, there's no such thing as bad publicity.

I’ve recently received several emails curious in Live 105.3 talk-show host Russ Martin. Not in his “situation” per se – we’ve already covered that from incident to indictment – but more so in the fallout, if any, from his July arrest and recent misdemeanor charges.

Since I aim to please, I did some digging and arrived at this thesis:

The Russ Martin Show is more popular now than it was before his arrest.

Drilling down into Arbitron’s summer ratings book (June 26 – Sept. 17), I found that in the three weeks prior to his July 18 arrest Martin had a 1.3 rating per average quarter hour (AQH) among his targeted demographic of Men 25-54.

For the week after the arrest – when Martin was off the air and Live 105.3 ran “Best of” programming – that number plunged to nothing, literally 0.0.

But in the eight weeks after returning to the air, Martin gradually, significantly re-built his audience. In fact, in the final two weeks of the summer book Martin’s AQH rating rocketed to 2.7, more than doubling his pre-arrest rating.

For the overall period, Martin trailed only The Ticket’s Hardline in Men 25-54. For the month of September, Martin was No. 1.

What does it all mean?

Grudges fade. Boycotts fizzle. And, in the end, talented people – be it Pacman Jones or Marv Albert or Russ Martin -- will always be afforded second chances. – Richie Whitt

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