Baby, You Can't Drive Their Car

The New York Times this morning notes that for the first time in nine years, the Today show has decided to send its annual "Where in the World is Matt Lauer?" feature to the Interwebs, where it will have but a single sponsor: Hyundai Motor America. And while most of...

By Robert Wilonsky

April 11, 2007

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The New York Times this morning notes that for the first time in nine years, the Today show has decided to send its annual "Where in the World is Matt Lauer?" feature to the Interwebs, where it will have but a single sponsor: Hyundai Motor America. And while most of us around these parts don't give much of a damn where Matt Lauer is, like, any time, there was one note of local interest contained in the very last paragraph of the story:

Coincidentally, as the Lauer promotion begins, Hyundai Motor America is wrapping up a review for the creative part of its account, which had been handled since 2002 by the Richards Group in Dallas. The company is hoping to select a new creative agency this week.

Stan Richards, Hyundai wants its keys back. --Robert Wilonsky

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