JMBLYA belongs to Texas. Sascha Stone, the co-founder of ScoreMore and JMBLYA, made that clear when the Observer spoke to him earlier this year about the festival’s 2018 edition, which takes place Friday at Fair Park. The music festival is set to bring an estimated 25,000 hip-hop fans out for a day of performances from some of the genre’s best, including J. Cole, who just released one of the most anticipated albums of the year; Migos; Young Thug, who replaced Cardi B after canceled all upcoming performances because of her pregnancy; Playboi Carti; Trippie Redd; and Ski Mask The Slump God. On top of the star-studded performances across two stages, the daylong festival provides free water-filling stations to avoid dehydration, food vendors, full bars, shade structures, water slides and more. JMBLYA isn’t just a first-rate festival; it’s a first-rate festival that is unique to Dallas, Austin and Houston and continues to grow each year. It’s an opportunity to be a part of a Texas tradition.