Snow Tha Product

Mikel Galicia

Snow Tha Product’s #BeenWoke tour is aptly named given how high the presidential election is on everyone's minds. She has used the term since she burst onto the national hip-hop landscape with the blistering freestyle track “Holy Shit” in 2011, long before it became a buzz word for modern activists. She’s never shied away from politically charged music and has been exceptionally active in her efforts to encourage Latinxs from all backgrounds to unite and be a major voice in this year’s election. The all-Spanish track “Despierta” made headlines this summer for its candor. This summer also brought Snow Tha Product’s first official release since signing to Atlantic Records four years ago. The six-song EP Half Way There delivers what her diehard fans have known for years: Snow Tha Product is an immensely talented rapper who has the ability to compete with the Nicki Minajes and Eminems and it’s only a matter of time before everyone else sees it.
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