The print-on-demand revolution has opened up new publishing possibilities for artists; it has never been easier or more affordable to produce and market a book of your work. Digital printing enables creation of a publication or catalogue for a specific audience. A traditionally published photo book with an accompanying “Limited Edition” collectible print has growing market appeal. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which approach is best for you?
In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with co-author Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and updated 2015).
Book signing to follow this event.
Mary Virginia Swanson will also have portfolio review sessions available the morning of Saturday, November 12 at the Dallas Center for Photography. For more information and to sign up visit here.
This speaker series is presented in collaboration with Texas Photographic Society.
Mary Virginia Swanson is an author and educator who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level.