The makers of the giant W Hotel had the idea to make Aloft, a smaller boutique-style hotel with the jet-setter crowd in mind. Judging by the look of the place, they spared no expense-and that includes their WXYZ bar. Typically, hotel bars are dark, generic nooks in the lobby, but at Aloft, the bar is the lobby. Giant bay windows light large modern couches, and birch wood lines the corners of the bar as well as the ceiling. At night, the windows reflect the beautiful people gathered around the bar's fireplace, located in the center of the room. Aloft combines luxury and simplicity, making the WXYZ bar both modern and comfortable.