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When ex-NFL players open restaurants and bars, it's usually safe to expect a somewhat dumbed-down concept. But that wasn't the case in early 2011 when former Green Bay Packers linebacker Brian Williams opened The Cedars Social, a warm, '70s-inspired cocktail den across from the South Side Lofts. The upscale restaurant features a full-service kitchen, but the classic cocktail menu is the big draw. While The Cedars Social bartender balks at being called a mixologist, he still seems to take care to measure each dram diligently. Who wouldn't, though, with a former NFL linebacker standing on the other side of the bar?