Advertising

DallasObserver.com Blogs:

•  Unfair Park
•  DC9 at Night
  
•  Sportatorium
•  City of Ate
•  Mixmaster
  

 For the media kit, please click here to download a PDF.

Online Ad Index
All display ads running in the Dallas Observer print edition can be found on the dallasobserver.com Online Ad Index each week. Initially there will be no charge for this. 

Online Display Ad W/Hotlink
Make your ad hot with a direct link to your website. Paid links will be listed at the top of each section alphabetically, followed by the rest of the ads. Click on “view ad” then click anywhere on the ad pop up to click to your website directly.

Ad Index Tower
These special towers provide quick links to your print ads and your website.

Restaurant Tower Locations: On right side of all restaurant, movies & best of pages.

Club Tower Locations: On right side of all entertainment, music and promotions pages.

Tower Sponsorship
Your company logo is prominently placed in the Ad Index Tower and will receive up to 100,000 weekly page views with a direct link to your website. (One sponsorship per tower type)
Sponsorship Fee: $50 per week.

Dallas Observer promotes the Ad Index with aggressive online and print campaigns with over 5 million monthly page views and ongoing weekly print ads in Dallas Observer to ensure maximum results.

View Sample Newsletters

As cyberspace becomes an increasingly powerful resource, Dallasobserver.com continues to stay ahead of the trend. Our dining newsletter can deliver your message on a weekly basis to thousands of opt-in recipients who are interested in receiving information about restaurants.

•  Top Leaderboard
•  Top Rectangle
•  Bottom Rectangle
•  Left Skyscraper
  
•  Bottom Leaderboard 
• Standard Coupons: positions 1-5

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Promotions Newsletter

For those who want to know about Dallas entertainment & exclusive offers from the Observer.

SELLABLE POSITIONS:

All sellable positions include a link to your website and weekly click through tracking reports for your ad.   Content spots must be events. All content spots will also be posted on the dallasobserver.com promotional events page. 

•  Top Leaderboard
•  Featured Event Spot
•  Content Spots 1-14
  
•  Sponsored Content Spots 15-16
•  Bottom Leaderboard
  

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Weekly Editorial Newsletter

Get your message across in the weekly email versions of the Dallas Observer.

SELLABLE POSITIONS:

All sellable positions include a link to your website and weekly click through tracking reports for your ad.

•  Top Leaderboard
• Bottom Leaderboard
• Top Rectangle
• Standard Coupons 1-3
  

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The Weekly Fix

Be an exclusive sponsor of our Weekly Fix. It’s a great way to feature your event, concert, CD release, movie premiere, grand opening or happy hour specials. The possibilities are endless!

SELLABLE POSITIONS:

All sellable positions include a link to your website and weekly click through tracking reports for your ad.

•  Top Leaderboard
•  Middle Leaderboard #1
•  Middle Leaderboard #2
•  Middle Leaderboard #3
•  Bottom Leaderboard
  

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Music Newsletter

For those who want to know about the music scene including new music and upcoming shows.
Those in Dallas who want to stay ahead and be informed about the music scene look here.

SELLABLE POSITIONS:

All sellable positions include a link to your website and weekly click through tracking reports for your ad.

•  Top Leaderboard
•  Rectangle
•  Content Rectangle
  
•  Bottom Leaderboard

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Coupon Newsletter

Promote your Specials and Exclusive Offers to our active audience of bargain hunters

SELLABLE POSITIONS:

• Top Leaderboard
• Bottom Leaderboard
• Featured Coupon
• Coupon Spots 1-5
  

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Best of Dallas Newsletter

Brag about your Best Of title for the year and showcase your title to our audience with this Exclusive Newsletter

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Sports Newsletter

For those of our readers who are truely active in the community

DallasObserver.Com - The Most Comprehensive Entertainment Listings

• Exclusive Film Reviews, Articles & Interviews
• Calendar Listings
• Restaurant Guide
• Happy Hour Guide
• Slide Shows
• Promotions & Free Stuff Giveaways
• Music Reviews
• Arts, News, Music, Food & Sports Blogs

Target your message directly to consumers via Dallas Observer Text Alerts. 

Estimated Subscriber Numbers:

•  Clubs: 1,292
•  Food: 1,372
•  Film: 1,519
•  Insider: 4,621
•  Music: 1,951
•  After Dark: 897
•  Sports: 578
•  St. Patrick's Day: 566
•  Happy Hour: 365
•  Voice Daily Deals: 177

Benefits:

•  Immediate call to action
•  Reaches consumers on the go
•  Consumers can refer back for multiple impressions
•  84% of Americans say wireless is their communication tool of choice
•  Consumers have already expressed an interest in receiving your information
•  A typical mobile subscriber sends/receives 357 test messages a month, compared to 204 phone calls. 

Why Utilize The Dallas Observer Text Alerts:

•  Reach the spontaneous active Dallas residents
•  Align yourself with the number one source for arts and entertainment
•  Promote Upcoming events, specials, menu changes, etc.

Use Text Alerts to: 

•  Drive Traffic to your event/venue/store
•  Promote exclusive sales
•  Offer discount cover charges
•  Capture the attention of club goers while they are already out
•  Advertise pre-sale offers
•  Boost concert ticket sales
•  Promote VIP events

To sign up for the Dallas Observer Text Alerts:

•  Clubs: Text the word DALclub to 61721
•  Food: Text the word DALfood to 61721
•  Film: Text the word DALfilm to 61721
•  Insider: Text the word DALinsider to 61721
•  Music: Text the word DALmusic to 61721
•  Sports: Text the word DALsport to 61721
•  After Dark: Text the word DALafterdark to 61721
•  St. Patricks Day: Text the word DALstpats to 61721
•  Happy Hour: Text the word DALhappy to 61721
•  Voice Daily Deals: Text the word DALdeals to 61721

OR click here to sign up online.

Message and data rates may apply. To opt out at anytime, reply STOP to 61721. For help, text HELP to 61721, call 1-877-291-1751 or email info@phaz2.com. View our privacy policy. ________________________________________________________________________________

 THE DALLAS OBSERVER MOBILE  

The growth of these mobile sites has increased consumer use of smartphones, which expects to account for 45.5% of all mobile phone sales in 2013, up from just over 9% in 2008.

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 DALLAS OBSERVER HAPPY HOUR MOBILE APP

Dallas Observer Happy Hours Moblie App locates food and drink specials going on near you.  View photos, specials, menus, location details, amenities, and even discover what other people have to say. Dallas Observer's Happy Hours is the nation's premier Happy Hour Guide. And, it's FREE to download on iPhone and Android. Get more information about downloading the app here! Or visit the DallasObserver.com Happy Hour Page.