Clear Channel To Allow Local Radio Station Managers To, Uh, Actually Manage Their Stations? Maybe!
Well here's an interesting story from the Dallas Business Journal today. (I read it every day, you know.)
Looks like Clear Channel, which owns five area stations (102.1 KDGE-FM The Edge, Mix 102.9 KDMX-FM, 97.1 KEGL-FM The Eagle, Kiss 106.1 KHKS-FM, and Lone Star 92.5 KZPS-FM), is ready to give its local employees a shot at actually doing their jobs and trying to improve their stations, instead of just having them sit around as Ryan Seacrest gets piped in from the coast. Check it:
Managers will have the latitude to choose content and talent for their stations as a way to generate more audience and ultimately advertising dollars.
"Our programming objective is to increase audience size and engagement across all day parts and all platforms," says John Hogan, president and CEO of Clear Channel Radio. "At the same time, we face a particularly difficult economy that makes it extremely challenging for some local stations to invest in developing the highest-quality programming and talent. Despite the difficult economy, we see enormous long-term opportunity in investing in things that immediately improve the competitive situation of our stations."
And yet at the same time, the story points out, Kidd Kraddick is about to pumped into more stations outside of Dallas via syndication. So, really, who knows what the hell is going on? It's just all so maddening...
( Hat tip. )
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