Gorilla vs. Bear has been a proponent of instant photography almost from the start. The recent Dallas Observer Music Award winner for Best Blog has Polaroid galleries full of the world's most popular underground artists.
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With instant photography becoming increasingly more prevalent in the music community, it's fair to say that the Dallas-based tastemaker has played a decent-sized role, which is why their recent twitter announcement is so interesting and even somewhat controversial.
The announcement comes at an interesting time, considering that Gorilla vs. Bear's much larger competitor, Pitchfork, has just introduced a Polaroid gallery on its website featuring artists at the most recent Pitchfork Music Festival in Chicago (something that Gorilla vs. Bear did in 2007). No word from the Gorilla vs. Bear camp on that bit of copycatting from Pitchfork, but that's probably not the only reason they've distanced themselves from the Polaroid brand.