Music Awards season can be a trying time for the nominees. It's a touchy thing, getting nominated. If you wanna win, you've gotta tell your fans to vote--but, at the same time, you don't wanna over-promote and annoy your fans in the process.Air Review
,up for three awards this year
(Best New Act, Best Album and Best Indie Rock Act), knows this all too well. But, see, here's the thing: They've found a smart way around it.
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Rather than simply ask fans to vote for them, the band's decided to go ahead and try to get fans to vote for another band they like--in this case, Ishi--by covering one of their songs (in this case, "Pastel Lights"). And, OK, they hope to maybe score a few votes for themselves in the process. But they're not alone in this venture: They've recruited a whole slew of other nominated acts to do the same thing.
Meaning? Well, the above video is just the first in a series of clips we're gonna be sharing with you over the course of the next couple of weeks in the march up to the DOMAs, all of which will feature nominated acts covering the songs of other nominated acts. Which is pretty damn sweet, we think.
And, no, we're not taking any of the credit for this. That all goes to Air Review and its frontman Doug Hale, who came up with the idea and mobilized his fellow nominees to get on board.
Again, we swear, we had nothing to do with this. Or synth and uke man David Wilson's covers of the Best Song nominees. But all this local-on-local action sure is getting us kind of hot. For the awards, I mean.