Soulja Boy Tells 'Em: His Yums Shoe Is Totally Gonna Sell Out.
Some good news for the Arlington-based shoe company, Yums: Soulja Boy is keeping up his end of that shoe deal you signed him to a while back, talking about your company at every turn...like, for instance, in this interview with BallerStatus.com that got posted today. An excerpt:
BallerStatus.com: You also have a new shoe line coming, tell us about that.
Soulja Boy: The new shoe line is crazy. It's a company based out of Dallas, Texas. I was on the Chris Brown tour (me, Chris brown and Bow Wow), and I met up with them and I asked about the clothes they were wearing. They told me it was Yums, so they got in contact with the owner [and] chopped it up that night before we went out the next morning. Three weeks later, we got the deal done. I did promotions for it on "106 & Park" [and] the response was crazy, crazy orders. So hopefully six months to a year, Yums will be on top.
BallerStatus.com: What is the look for the new shoe?
Soulja Boy: You can go to YumsShoes.com. The shoe is a different color. We got orange, we got grape ... we got the cupcake shoes, we got the lemonade shoes, which is the yellow ones. It's like a different flavor. We have a special pattern sole at the bottom of the shoe -- you can see through it and once you see through it, it has a different design under each shoe. Once the Soulja Boy shoe releases, it's going to sell out.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Dallas, delivered to your inbox Monday through Friday.