The Problem With.... Kreayshawn's "Gucci Gucci"
In spite of what I think of some rappers, the truth is that most of them have something to contribute to the scene. Kanye brings good production chops and high class. Eminem has tight alliterative flows. And Drake... well, he's Canadian, which has to count for something, I imagine.
West-coast emcee Kreayshawn's hype exploded over the summer with the video for her debut single "Gucci Gucci." I was a bit weary about the artist since all her hype came from the same Youtube hive mind that elevated Justin Bieber to where he is.
I still don't. "Gucci" resembles a slowed-down version of the west-coast G-funk sound that Dr. Dre and Death Row Records popularized the '90s -- a nod to her home region (she's from Oakland) and its influence in hip-hop.
The problem with Kreayshawn, of course, is that she doesn't add much to hip-hop apart from the novelty of being a white girl in the scene. But, um, didn't British emcee Lady Sovereign fill that niche already? She did. So, no, Kearyshawn's not that groundbreaking. On any level, really. Despite the hype.