7-Eleven's Working on Global Domination
Looks like 7-Eleven's new private-label wine is but the beginning of the Dallas-based convenience-store chain's plan to conquer the world. Mark Herron, the senior product director for all things private label, tells Convenience Store News there's more to come: "By developing a global brand, 7-Eleven can better leverage our brand strength and scale with customers all over the world." Up next: "a premium wine, possibly from U.S. or Europe."
Incidentally, this is the result of 7-Eleven's having created what it calls a global customer Current Situation Analysis, or CSA, that determines worldwide customers' "taste preferences and the value proposition." Maybe they should just call Dave? In related news, 7-Eleven's still on track to add 75 news stores in the DFW between now and 2012, which, of course, is when the world will end. Now, everyone, dance the slurp!
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Dallas, delivered to your inbox Monday through Friday.