Core Reader is Not Their Homeboy

A Friend of Unfair Park who used to work for Dallas' Only Daily sends this e-missive concerning just who it is Belo Corp.'s trying to please with this latest round of buyouts:

"Maybe the whole lack of understanding on the part of the professional journalists (as opposed to the professional managers) is that the definition of 'core readers' is not the same in both groups. Journalists think 'core readers' are people who buy the paper and read it year after year, and the managers think 'core readers' are people who are to be romanced and wooed until they agree to take the paper for six months."

Could be worse. Or not. --Robert Wilonsky


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