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Covering the Dallas Texans, Beautifully

Click to embiggen
Click to embiggen
Billy Quinton, via UniWatch

Good Friend of Unfair Park PeterK directs our rapt attention to yesterday's installment of Paul Lukas's UniWatch, which provides a rare glimpse into the inaugural 1960 season of Lamar Hunt's Dallas Texans. Long story short: Bob Halford, the Texans' PR man, loaned a longtime UniWatch-er named Billy Quinton his Mayo Brothers-bound collection of debut-season programs, which Quinton promptly scanned and sent to Lukas, who writes:

The net result is an interesting glimpse at how the various teams approached one small but visible detail of their businesses -- program cover design -- during the AFL's first season. It would be fair to say that some of them splurged while others did the bare minimum. ... [An] amazing trove of material."

It's not just a history of the team, but also a loving look-see at the artists responsible for the frame-worthy art -- including University of Texas immortal John Churchill Chase and Dallas Morning News political cartoonist Bill McClanahan. This book would make a fine addition to a certain museum, should it ever get announced.


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