He is also, you might be surprised to learn, a distinguished journalist. So says the University of North Texas' Mayborn School of Journalism. It has named him to the "C.E. Shuford Hall of Honor," where his name will hang alongside local reporting legends like Bill Moyers, Bert Shipp (father of Brett), John McCaa, and the Star-Telegram's Bob Ray Sanders, among other industry veterans with "lifetime achievement and distinguished contributions to the journalism profession."
It's worth pausing here to meditate on Rawlings' numerous "distinguished contributions to the journalism profession." Like that time he wouldn't let media into that Dallas ISD meeting he stormed out of in a huff, which resulted in some good journalism. And he has supplied a bottomless well of material for D's Zac Crain, who is a journalist. He also employed former journalist Sam Merten as his spokesman.
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Beyond that there's....not much. The Dallas Morning News' coffee pot is more deserving of a journalism honor than is Rawlings.
The journalism award becomes slightly more explicable when you realize that the Mayborn School conflates advertising and public relations with the "journalism profession." These programs are contained within the J school, and a look at the list of Shuford honorees reveals names like Marilyn Pippin, who "has worked in the public relations field for 30 years at companies including MBRK Advertising & Public Relations, The Richards Group and Sanger Harris."
And Rawlings has done advertising, cutting his teeth as CEO of the Tracy-Locke ad agency before moving up to Pizza Hut. Still.
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