When the first season of the revamped Dallas debuted in June, it was described in the trade press as a ratings gusher, pulling in a solid 6.9 million viewers.
It seems that the ratings bonanza is now over. The show's second season pulled in fewer than 3 million viewers, a series low. It fared even worse in week two, when it drew only 2.2 million pairs of eyeballs, another series low.
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For context, we turn to TV By the Numbers, which has a rundown of ratings for Monday's cable shows.
Dallas is losing badly to such masterworks of American television as WWE Raw (4.9 million), American Pickers (4.5 million), and Teen Mom 2 (3.4 million). It manages, however, to hold its own against the Real Housewives of Beverly Hills (2.1 million), albeit barely.
What to make of the show's dive off the ratings cliff? Has the nostalgia-fueled anticipation of the show's return worn off? Is winter less welcoming to an oil-soaked prime time soap? Or have people simply given up knowing that J.R. Ewing will soon be gone for good?
Who knows. But there's still a glimmer of hope for the show, and it's called Europe. The show is now in the odd position of having more German viewers than American. So there's that.