Jacob Cigainero, public relations director at the Dallas Theater Center, sends this reminder today: If you're dying to see the great Jeffrey DeMunn as Willy Loman in DTC's Death of a Salesman Friday night when it opens at the Dee and Charles Wyly Theatre, and you're on what Ray Davies might call a low budget, then you might want to line up extra early Friday morning. The box office opens at 10 a.m. the morning of the premiere, and first-comers will get to pay what they can for the debut performance -- part of what artistic Kevin Moriarty called last week DTC's attempt to offer theater "for all of Dallas."
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And, yes, by "pay what you can," DTC means just that. As Moriarty put it during the 2010-'11 season announcement, theatergoers can pay "as much or as little as they can afford." And per the press release reminder: "Pay What You Can allows patrons to purchase ANY seat for ANY amount they choose. For as little as a penny, theatergoers can see world-class live theater at Dallas Theater Center." So, don't forget: Tickets on sale Friday at 10 a.m. for that night's performance only. The show runs through May 16.