Deep Ellum Urban Garden Needs Help, and Gets Some, In Effort to Raise Some Green
A couple of weeks back we noted: The Deep Ellum Community Association is in desperate need of seed money to plant a long-in-the-works urban garden at Canton and Good-Latimer -- $25,000, to be precise, for such things as benches, fences, tools and, ya know, plants. Hence their fund-raising efforts via CrowdTilt, a Mockingbird Lane-based start-up a la Kickstarter that helps those in need (or merely in want) find the funds.
But here's the deal: While the Deep Ellum Urban Garden needs $25,000, it would like to raise at least $10,000. And right now, it's stuck at $4,718.49. And if it can't come up with the remaining $5,200 and change before midnight Halloween, it won't get a penny of the amount pledged. Which is why CrowdTilt's founders have pledged to match up to $1,000 in total donations -- but only for donations made today, meaning midnight tonight.
James Beshara, CEO and co-founder of CrowdTilt, says the garden's raised $550 just today, which means, so far, CrowdTilt will kick in another $550. "And that's good, but if they get up to $1,000, that means they'll get another $1,000," he says. "And I think they'll hit $1,000."
I asked the 25-year-old: Why is a new company that helps others ask for money actually kicking in some of its own for the Deep Ellum Urban Garden. To which he responds: "We just really love this camapgin. We want it to tilt. They've been working for a year to get permits, and they knew fund-raising was going to be their biggest issue, because they couldn't contitbute too much themselves. We have matched a few other campaigns we've really liked, but it was out of our pockets. And we're all really young. We don't have too much ourselves."
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss Observer's biggest stories.