In recent months, Hostess' corporate leaders have struggled valiantly to save the Twinkie. That they didn't succeed goes to show not that the company utterly failed to adapt to a changing market but that they simply couldn't overcome the mighty power of a union bent on destroying an American icon. (Or not).
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It's only fitting, then, that those leaders should be rewarded for their tireless work, and that's exactly what Hostess hopes to do. In a filing in federal bankruptcy court, the company asked permission to provide $1.8 million in bonuses to 19 top-level executives.
It's just a teensy sliver of Hostess' revenue and, as Hostess spokesman Lance Ignon explained to the Los Angeles Times, those are talented, hard-working individuals who might seek other jobs if not given an incentive to stay.
And those people are vital to help wind the company down and deal with the 100-plus bidders vying for a piece of the company, unlike those 15,000 rank-and-file employees who were given the boot.
Update: The judge approved the bonuses.