If SMU is "Dallas' Team," Then Why Do They Play in University Park?
Last Saturday, a few hours before SMU's football team kicked off its season with amiserable loss to Baylor
, I was driving down Lovers when I noticed scattered yard signs proclaiming "SMU is Dallas, Texas." I scratched my head at why the school had chosen such a terrible slogan, since SMU is very clearly a university and not a city.
The tag line seemed less terrible after head coach June Jones tweeted a link to the above video and it became clear that SMU is Dallas' team, not Dallas,Texas, but even that's a stretch. SMU isn't in Dallas but the Park Cities, and its cost puts the school out of reach for most Dallasites. Tuition and fees alone are $41,750 per year, about one-and-a-half times the per-capita income in Dallas.
Class and geography aside, the slogan ignores the fact that Dallas already has a football team called the Cowboys. In terms of college sports, Dallas doubtless has more Longhorns and Aggies fans -- and possibly even more Sooner fans -- than Mustang loyalists.
I'm an SMU fan, but that's not because the university's athletic program is somehow emblematic of Dallas. It's because my parents went there and I grew up watching their games. And to be honest, the new slogan has a nice ring to it. It just happens to be wrong.
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Dallas, delivered to your inbox Monday through Friday.